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How to Conduct Keyword ResearchCopyright 2005 Keith BaxterOne of the questions I'm most often asked is how I perform keyword research. In this article, I will explain how I personally perform my own keyword research as well as some alternative methods. Let's begin with an explanation how most people do it and why this is a BAD idea. First, most people use the Overture suggestion tool. This is a free solution which does give some useful info… if you know how to find it. I will explain this in a moment. I do want to stress why I don't personally care for this. Keyword research is the foundation for your search engine optimization efforts. These are the VERY WORDS you are trying to have the engines rank you highly for. In my mind, this leaves little room for error, and by using the Overture suggestion tool, you are certainly leaving room for error. Let me explain… Overture assigns a search count to each one of the terms in their database. Unfortunately, these numbers are skewed. When ANY automated keyword search tool is used to query their DB for keywords, their numbers for that search term also increase. By inflating these numbers, it's giving the keyword searcher false data. You see, the goal is to get the data on searched terms from the search engines, not by people researching them. Another downfall to the Overture system is that the search terms are often mixed up from the originally searched term. For instance, if I were to search for '24 hour fitness', I may actually get a result that shows ‘hour fitness 24'. If you optimized a page for the mixed up term, and you wonder why you're getting little traffic (but have a number 1 ranking on that term), it's because that term is very rarely searched for, despite what Overture may show. There are other negatives associated with the Overture keyword search tool, but the two I presented should be sufficient to warrant you to look for alternatives. Before I proceed, I do want to tell you that some innovative entrepreneurs have come up with solutions that use the Overture database in a fashion that's MUCH better than using the database directly. I've listed them below. I suggest you check them out for yourself. I own them, and have used them in the past. Product Idea Evaluator - http://www.productideaevaluator.com/ Niche Finder - http://www.nichemarketresearch.com/ Better Keywords - http://www.searchguild.com/utils.html Onwards… This is how I personally do my own keyword research. It's actually simple, but does require a paid version of http://www.WordTracker.com. For my most common use, I will use the ‘Keyword Universe' feature. Note… there are occasions where the best starting point is the ‘Comprehensive Search'. Start there if you have a very generic starting keyword. Here's what I do… I input my starting keyword into the Keyword Universe search box. I then drill down in the results that appear below this box and find the top 3-5 terms that best fits what I'm looking for. I then click on the first of those 3-5. All terms that are actually search on are presented in a results column on the right hand side of the screen. Beginning at the top, I navigate through each of the resulting terms and add any to my list that I find will be potentially beneficial to me. Wordtracker allows you to put these keywords in a ‘basket' in order to use them for additional research. Once I've completed going though each list (for my 3-5 terms). I will continue to the competition search function within Wordtracker. I use Google and Yahoo as my market gauge. These are the primary two search engines I generally focus on, so I want to know how I may fair in their indexes. Now, most people stop here, I don't. I use the export to email function of Wordtracker and email myself the results. Once I receive the email, I import them into a program called ‘Keyword Results Analyzer' which can be found here: http://kra.ez-search-engine-optimization.com/. Once I have these imported and sorted through this software, I extract any and all keywords with a KEI score over 10. Now, I have a list of keywords to work with. If you follow my method, you will consistently find yourself using keywords that have the greatest probability for being highly ranked in the search engines. About the author: This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.comIf you wish to maximize your Adsense income and learn how to drive massive amounts of traffic to your website from the search engines, visit the site now. Circulated by Article Emporium Drive Free Traffic To Your Website By Writing Articles Copyright 2005 Woon Sung Liang One of the best ways to drive traffic to your website is by writing articles. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence. Once you have ... It's No Miracle - But It Sure Does Feel Like One ItsNoMiracle.com offers all of their members the chance to make money in the world of Internet Marketing. It's No Miracle is a subscription-based program, which feeds its members into The $20 Miracle. The $20 Miracle is a well-known program, which employs the WealthSystem... Explode Your E-Business Explode Your Business With An Avalanche Of Hot Rabid Customers, Clients And Future Clients That Are Hungry For What You Have To Offer. Dear Friend, You can make a decent income selling products and services but you can become insanely rich by creating and control... What Size Body Section Ranks Highest? 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Copyright 2004 Harald Anderson Recently I stumbled across a list of Microsoft Interview questions and was amazed by how the questions challenged me to look beyond the ordinary. I share some of the questions for you here in the hopes that you also will recognize the spark of... RSS: A "Really Smart System" For Sending And Receiving Content Online. "RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS cont... Start an Internet Business in 5 Easy Steps! Want to start an Internet business? Great! Let's get started quickly by looking at five simple and necessary steps to getting your Internet business off the ground. 1. Select Your Domain Name - It is very important to select the proper domain name for your business. Why? I...
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